Consumers Mislead By Water Filters

I am writing this article, not to promote any brand or particular water filter,
but to hopefully give the average consumer enough valid information so they can
make an educated buying choice when shopping for a water filter.

It is estimated that 80 percent of home owners in the United States have used or
are currently using a water filter. Many, I am sure, have purchased a filter
that is virtually ineffective and probably costing them an arm and leg in
replacement filter costs.

I have been involved in the water filtration industry for a number of years.
I have yet to find a water filter that produces PURE WATER! I am seeing more
false advertising as of late than I have ever seen before. Just last night for
instance, while watching television I noticed two different advertisements for
the latest and greatest water filters. They both claimed to produce pure water!
Neither one even mentioned being certified by the National Sanitation Foundation.
No water filter removes all of any contaminant, what a water filter actually does
is reduce contaminants.

There are hundreds of water filter manufacturers in the U.S. today, producing
thousands of different water filtration products. Only a handful produce a
water filter that is highly effective as far as contaminant reduction and cost

There is no point in purchasing an ineffective water filter. The old concept,
you get what you pay for, still holds true. Cheap water filters do very little
as far as contaminant reduction and soak the consumer when it comes to replacement
filters. Most high quality water filters effectively reduce a vast number of
contaminants to a high degree. The filter labeling should indicate which contaminants
the filter will reduce.

The labeling should also indicate the capacity rating, A high quality filter will
save you money in the long run. Filter life expectancy and capacity rating
determine how many actual gallons the filter is capable of producing. For example,
a filter that will produce 500 gallons or more as compared to one that produces
only 100 gallons is far more cost efficient.

Recently, while shopping at a local discount store, I took a look at the water
filters they had to offer. They had a number of cheap filters that would do little,
if anything as far as contaminant reduction. Most of these inferior filters are
only capable of reducing chlorine, lead, and particulate matter. Some may go so
far as reducing bacterial cysts depending upon the micron rating and possibly a
few other coway contaminants. None of the cheap filters are very effective on an over
all basis.

Most of these filters cost less than $50.00. One particular filter that comes to
mind had a $45.00 price tag. Replacement filters for this filter cost $8.50 each.
The capacity rating for this filter is 100 gallons. That amounts to 8.5 cents per
gallon. This particular filter only reduces lead and chlorine according to the

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